We all have a lot of information thrown at us every day and it can feel like there’s no way to get your audience to see your posts, much less engage with them. But standing out is possible! Here are ten quick tips I’ve learned that will help you create posts people want to see and share.
When you’re creating content, it’s important to not be afraid to be yourself. Don’t copy others and don’t be afraid to be unique. If you want your account to stand out in a crowded space, then the best thing you can do is express yourself creatively and boldly through your posts and stories. Don’t get discouraged if no one is following or engaging with your content at first—it takes time for people to find their way back around after being away for so long!
It’s important to be yourself on your accounts. Don’t try to be someone you’re not or someone else. Don’t be afraid to share your opinions or failures; it makes you more relatable, which is what we’re all looking for!
Show your followers who you really are behind the posts.
You can even go a step further and give your followers a look into your life in real-time. Whether it’s a selfie of you at work, or a video of you cooking with friends, this will make them feel more connected to you and the brand.
Don’t overthink it! No one wants to see someone who is too afraid to be themselves online. As long as the content is relevant and interesting, there’s no need for perfectionism here!
Be careful not to get too personal though – if someone asks how much money you make per year, this may not be what they were looking for when they subscribed!
Give your followers a look into your life in real-time.
The best way to stand out on your accounts is by being yourself. When you’re posting in real-time, your followers will get a look into your life and will feel like they’re there with you.
It’s important to be authentic and honest about who you are, what you like and dislike, and what brings you joy and pain—all of this will help make an impression on the people following along with your posts. It’s also important that these posts reflect who they are as well; it doesn’t matter if they’re posting about their job or their family (or both). The goal should always be authenticity when communicating with others online because it makes for a more enjoyable experience for everyone involved!
Don’t overthink it.
It’s easy to overthink the process of standing out, but more often than not, you’ll find that your best work comes from being yourself. Don’t be afraid to make mistakes and don’t be afraid to try something new. If it doesn’t work out perfectly right away, just keep on trying until it does (or at least until you’re happy with what you’ve created).
Some people prefer to use a “throw everything at the wall and see what sticks” strategy when creating content; others are convinced that they need every piece of their digital identity (and every piece of their brand) planned out in advance before they start creating anything at all. Neither approach is necessarily better than the other—the important thing is just figuring out which one works for you!
Don’t be afraid to promote your brand, business, or product!
If you’re going to be an influencer, you have to be a human. You can’t just be a bot who posts about your brand every day and tries to sell people things. Your followers want to know who you are and what makes your life special.
To do that, show them what makes your life special! Share photos of yourself in the kitchen making food or talking about the latest episode of Game Of Thrones (if that’s something you like). Be honest about your brand but don’t be boring. When posting about something that’s part of your business or job, share it with enthusiasm; if someone asks a question about it, answer it honestly but don’t oversell either—if they want more information they’ll ask!
Create your own hashtag.
Have you ever seen a hashtag that had no relevance to the campaign? Or one that was too long, difficult to read, and left you wondering what it could possibly mean? This is not the type of hashtag you want to use.
You’re going to have your own unique way of standing out on social media, so why not create a custom hashtag for your brand? It should be easy to remember and easy to spell. It should be short enough that people can easily type it in their messages or comment. It should be fun. And memorable! You don’t want someone scrolling through their feed and seeing something else when they look at your post! Make sure this is unique as well; otherwise there will be confusion amongst other campaigns using similar hashtags (which may cause users to click on another post without realizing it).
Engage with others if they’re engaging with you!
When you receive a comment on your account, respond! Whether the comment is positive or negative, it’s important to acknowledge the person who took time out of their day to give you their thoughts.
Responding to comments will help build relationships with people who interact with your content and get them excited about continuing the conversation. It can also give you an opportunity to:
- Build loyalty by answering questions related to what you do (or don’t do) well
- Address issues head-on before they become bigger problems
- Inspire followers by taking feedback and suggestions into consideration
Do something unexpected on social media.
What this means is that you need to do something unexpected on social media. That could mean being funny, or it could mean being informative. It could also be anything in between those two extremes (like relatable and inspirational). But whatever it is that you do, it should be unique enough to set you apart from everyone else on social media.
If you want a great example of this, look no further than our friend Taylor Swift! She’s one of the biggest stars in the world right now and she uses her Instagram account creatively while also keeping things authentic:
Post regularly — but don’t overdo it.
I’m sure you’ve heard the phrase “Content is king.” It’s true—the more content you have, the better. But as with everything else in life, moderation is key here.
Posts that are too frequent can be annoying to users and make your page look spammy or desperate for likes — especially if they’re not related to anything going on in your profile picture or cover photo. Posts that are too infrequent can frustrate fans who want to stay up-to-date with what’s going on with their favorite brands and businesses.
In order for your content to be effective in standing out from the crowd, you’ll want to find a balance between posting too often (and being annoying) and posting too rarely (and being invisible).
There are many ways to stand out in social media, and they all require some creativity and time investment.
In today’s digital world, social media is no longer just a place to share information. It can serve as a platform for connecting with others and sharing your story. You can use it to build your brand, promote your business and make money.
As you can see, there are many ways to stand out on social media—and they all require some creativity and time investment!
Following these tips will help you get on the right track to standing out on social media. Remember that social media is a dynamic environment, and it’s always changing. What works today might not work tomorrow. Be willing to experiment with new strategies, and keep trying until you find what works for you!