Business Do’s and Don’ts: Tips on How to Do Well on Your Business

When you’re starting your own business, it can be exciting and even a little scary. You might have tons of ideas on how to run your business, but there are also things you can do that will hurt your business before it even has a chance to succeed. Here are some common pitfalls to avoid when running a small business:

Avoid cheap fixes and work with the best.

Don’t skimp on quality. As a business owner, you need to stay on top of the latest trends in your industry and make sure that you’re always working with the best. This means that when it comes to things like products or services, you should only work with quality providers who are experts in what they do. Don’t try to cut corners or save money by cutting out an important step–ultimately this will come back to bite you in the end! It’s better to pay for something once than pay for it over and over again because it doesn’t hold up over time (or worse yet, breaks entirely).

Don’t be afraid to ask for help when needed. You can always find someone who knows more than yourself about something – so if there’s something that feels beyond your ability level then go ahead and ask someone else how they would handle such situations! Having more minds working on one problem means more ideas coming together into viable solutions which means less stress overall while also saving time spent trying different methods until one works (which could take days).

Create a business plan.

A business plan is a blueprint for the future of your company. It should include the answers to questions like; What is your mission? How will you get there? Who are your competitors, and how do you differentiate yourself from them? Do you have enough money for supplies and equipment, or do you need financing to stay afloat until sales pick up?

A good business plan can help guide decisions as well as attract investors. If they see that you’ve put thought into what needs to be done in order for the company to succeed, they’ll be more likely to trust that it can happen. However, if they see that all of this information is missing from a business plan (or has yet to be written), this could indicate that it’s not going anywhere fast—and thus not worthy of investment dollars!

Create and follow a budget.

  • Create and follow a budget.
  • Be sure to set up a budget before you start your business, so you can see how much money is coming in and going out. It’s also important to make sure that the money is going where it should go, like paying rent and buying food and things for your business. You can use an Excel spreadsheet or Google Sheets to create your budget, but there are other tools available as well (like Mint). Make sure you know what expenses will be coming up so that they don’t surprise you later on! The real key here is being prepared so that when something comes up unexpectedly (and trust us—it will), then at least there won’t be any surprises about how much money has been spent on something else instead of whatever else needs attention right now.

Don’t let personal expenses overlap.

Personal and business expenses should be kept separate, but it’s not always easy to tell the difference. As a result, many small business owners end up mixing their personal and professional funds. This is not only bad for your finances but can also risk putting your business in jeopardy.

If you don’t already have an accountant on retainer, consider hiring one now to help you sort through the books. An accountant will be able to give you guidance on whether or not certain expenses are valid if they’re filed under either column; however, there are still some general guidelines as far as what types of things might fall into each category: Personal expenses include things like cell phones and cable bills; business-related expenses include office supplies (like pens) used exclusively for work purposes

Don’t become your own adversary.

One of the most important things to avoid is becoming your own worst enemy. Don’t be too hard on yourself, and don’t be unnecessarily critical of yourself. If you are starting a business today, it’s likely that there will be challenges along the way. These challenges can often feel overwhelming at first, but they will pass if you stay focused on your goals and put in the work necessary to achieve them.

So how can you avoid getting overwhelmed by these challenges? It’s simple: don’t become your own adversary! You are not your biggest critic; instead, look for allies who support and encourage you as much as possible so that when things get tough (and they inevitably do), there are people around who can help lift up your spirits and motivate you not just through words but also through example—because let’s face it: nothing beats seeing someone else succeed at something before believing in yourself enough to set out on an entrepreneurial journey yourself!

Get educated about all aspects of your business.

Learning about what you do is important. It’s how you can make sure the company is heading in the right direction and doing everything it can to succeed.

While all businesses are different, there are some things that every business needs to learn about:

  • Your industry and competitors. What makes your industry unique? How do other companies compete with each other? Who are they competing against today, and who will they be competing against tomorrow? This information helps you understand what customers expect from your company and its competitors—and how to deliver on those expectations.
  • Your customers. Who buys from your business (or services)? Why do they buy from you instead of someone else? What would make them happier as customers of yours? This information tells you how much effort should go into building relationships with these people so that they become repeat customers.
  • Your suppliers. Whom does your business rely on for supplies or services that aren’t provided internally? What would happen if one of those suppliers stopped providing their service to you (or raised prices)? By learning this information now, rather than when things go south later on in a crisis situation, it’s easier for everyone involved to work together toward solutions before any damage occurs.

Find good people to help you with things you aren’t good at.

There are some things that you just can’t do. And that’s OK. You’re a human being, not a superhero.

So find good people to help you with the things that aren’t your strengths. Don’t be afraid to ask for help, and don’t be afraid to pay someone else to do something if it makes sense for the business. Getting good at hiring the right people and keeping them around is one of the most important skills any successful entrepreneur can have—and it’s a skill that takes time and practice to develop! So take this advice from someone who knows: don’t be afraid of hiring others into your team; instead, make sure they’re right for their roles before bringing them on board so both sides are happy in the long run!

Have a marketing strategy in place.

Marketing is not a one-time thing. It’s not a one-person job, either. It’s also not a one-time expense or event, and it doesn’t always happen in the blink of an eye. Marketing isn’t even always successful (or unsuccessful!).

Instead, marketing takes time, patience, and dedication to succeed. You need to have a plan in place that has multiple steps so you can keep improving over time as your business grows.

Choose the right location.

Location is a key factor in how successful your business will be. If you’re starting out, it may seem like the perfect location for retail businesses would be downtown, but if customers aren’t able to find you or get there easily, then that’s not going to work. You should choose a location that has access to utilities (electricity and water) as well as transportation options such as public transit and roads so that potential customers can get to your store easily.

Don’t expect perfection; expect good enough to do the job it needs to do while you learn and improve the next time around.

When you’re first starting out, don’t expect perfection. Instead, expect good enough to do the job it needs to do while you learn and improve the next time around.

That’s not to say this isn’t a good time for your business—it most certainly is! However, there are going to be times when things aren’t perfect and that’s okay! You’re going through this process so that you can come out on top in the end.

If your website isn’t up yet or if something goes wrong with it (like an email never gets sent), don’t get stressed out. Take some deep breaths and remember that this is just a learning experience for your business; it’s not going to ruin anything permanently (unless someone finds out).

You can run your own business once you know what pitfalls to avoid.

As a business owner, you’ll have to make decisions on your own and often feel like you are alone in the process. You can run your own business once you know what pitfalls to avoid.

Remember: don’t be afraid to ask for help when it comes to making decisions. You’re not alone! Your friends and family may have some great ideas that could really help out with your business. Don’t be afraid of criticism or asking for advice from others because, in the end, it will only benefit your company and its growth potential down the line.

Conclusion

The bottom line is that running a business can be difficult, but it doesn’t have to be. If you follow these tips, you’ll be well on your way to creating and running an amazing business that will give you the freedom and flexibility you’ve always wanted. Imagine working from home or anywhere else in the world where there’s internet access! The possibilities are endless!

Do you need help or advice in setting up your business? Whether you need a website click funnel created, business structure, bookkeeping, help with your business credit, or even on getting your own virtual assistant.

Take advantage of this FREE business check-up.

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Top Reasons on Why You Need a Business Coach

If you’ve ever owned your own business, had to make an important decision, or simply been a human being on this planet, chances are you could have used the help of a great mentor or coach. Having someone who can encourage you and support you in moving forward to achieve your goals is invaluable. That’s what coaching does for my business.

Have you struggled before with certain parts of your business?

The right coach will help you address any and every aspect of your business. They can help you with marketing, sales, workflow—any area where you feel like you need support.

Your coach can also be a sounding board to bounce ideas off of or get feedback on new products or services. They can help you with your team and hiring process so that everyone works well together, they’ll even give advice on creating an employee handbook if needed! A great coach will also advise on financial planning, including saving money for future growth opportunities and creating budgets for each department that align with the company goals.

Do you have trouble getting traction when launching a new product or service?

Is your launch a success or a failure? Does it seem like no one is buying what you’re selling, even though your product/service is great and you work hard to ensure that it’s up to par? You may be looking at the wrong thing. It could be that people are just not familiar with what you have to offer because they haven’t heard about it before. This is where having a coach can help.

Coaches will provide advice on how to get traction when launching any new product or service, whether it’s an app, website, physical product, or service-based business (such as coaching). They’ll provide guidance on how best to present yourself as an authority figure in your industry so that more prospects will be interested in hearing about what you do for them. Coaches are also experts at marketing — so if there’s one thing they know how to do well …

Are you looking for support in reaching the next level in your business?

Are you looking for support in reaching the next level in your business?

Do you want to achieve more and be better at what you do?

If so, a business coach can help. A business coach will work with you to identify your goals, develop a plan to reach them, keep you motivated and focused on what matters most, and help set realistic expectations for yourself.

Do you have a dream to be an entrepreneur but aren’t sure what to focus on or where to begin?

Do you have a dream to be an entrepreneur but aren’t sure what to focus on or where to begin?

Business coaching is a great way to help you focus on what is important.

It can also help you set your priorities and create a plan to achieve your goals.

Do you want to make an impact in your industry and need someone to help keep you on track?

What if you could work one-on-one with someone who has been where you want to go? Someone who knows exactly what it takes to get there. A coach can help keep you on track. They will guide and support you in setting goals and working towards achieving those goals.

A coach can help guide and support you in setting goals and working towards achieving those goals. Coaching is about creating a plan for success, then providing resources for accomplishing that plan so that the client takes ownership of their growth process.

Business coaching can help at every stage of your company’s growth.

One of the great things about business coaching is that it can help you at every stage of your company’s growth. A coach will be able to provide guidance and support as you get your business off the ground, but he or she can also be there for you when things become challenging.

When starting a new business, it’s easy to get overwhelmed by all of the decisions that need to be made during launch. Whether it’s planning a new product launch or hiring employees for the first time, having someone on your side who knows how overwhelming this process can feel will make all the difference in helping you reach your goals.

As an established entrepreneur, one thing I hear often from my clients is how they want more clarity around what their next big step should be in growing their businesses—and sometimes even if they should grow or stay put! Having an outside perspective helps me see where they are stuck and where they might benefit from some outside guidance so we can devise a plan together based on these discoveries.

Conclusion

Just like you would train to run a marathon or hire a personal trainer to get in shape, a business coach can help you reach your goals faster, avoid making costly mistakes and stay accountable. Taking the time and investing in yourself will help you reach your entrepreneurial dreams more quickly, with more support along the way.

Do you need help or advice in setting up your business? Whether you need a website click funnel created, business structure, bookkeeping, help with your business credit, or even on getting your own virtual assistant.

Take advantage of this FREE business check-up.

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How to Standout on your Social Media Accounts

We all have a lot of information thrown at us every day and it can feel like there’s no way to get your audience to see your posts, much less engage with them. But standing out is possible! Here are ten quick tips I’ve learned that will help you create posts people want to see and share.

Be original.

When you’re creating content, it’s important to not be afraid to be yourself. Don’t copy others and don’t be afraid to be unique. If you want your account to stand out in a crowded space, then the best thing you can do is express yourself creatively and boldly through your posts and stories. Don’t get discouraged if no one is following or engaging with your content at first—it takes time for people to find their way back around after being away for so long!

Be yourself.

It’s important to be yourself on your accounts. Don’t try to be someone you’re not or someone else. Don’t be afraid to share your opinions or failures; it makes you more relatable, which is what we’re all looking for!

Show your followers who you really are behind the posts.

You can even go a step further and give your followers a look into your life in real-time. Whether it’s a selfie of you at work, or a video of you cooking with friends, this will make them feel more connected to you and the brand.

Don’t overthink it! No one wants to see someone who is too afraid to be themselves online. As long as the content is relevant and interesting, there’s no need for perfectionism here!

Be careful not to get too personal though – if someone asks how much money you make per year, this may not be what they were looking for when they subscribed!

Give your followers a look into your life in real-time.

The best way to stand out on your accounts is by being yourself. When you’re posting in real-time, your followers will get a look into your life and will feel like they’re there with you.

It’s important to be authentic and honest about who you are, what you like and dislike, and what brings you joy and pain—all of this will help make an impression on the people following along with your posts. It’s also important that these posts reflect who they are as well; it doesn’t matter if they’re posting about their job or their family (or both). The goal should always be authenticity when communicating with others online because it makes for a more enjoyable experience for everyone involved!

Don’t overthink it.

It’s easy to overthink the process of standing out, but more often than not, you’ll find that your best work comes from being yourself. Don’t be afraid to make mistakes and don’t be afraid to try something new. If it doesn’t work out perfectly right away, just keep on trying until it does (or at least until you’re happy with what you’ve created).

Some people prefer to use a “throw everything at the wall and see what sticks” strategy when creating content; others are convinced that they need every piece of their digital identity (and every piece of their brand) planned out in advance before they start creating anything at all. Neither approach is necessarily better than the other—the important thing is just figuring out which one works for you!

Don’t be afraid to promote your brand, business, or product!

If you’re going to be an influencer, you have to be a human. You can’t just be a bot who posts about your brand every day and tries to sell people things. Your followers want to know who you are and what makes your life special.

To do that, show them what makes your life special! Share photos of yourself in the kitchen making food or talking about the latest episode of Game Of Thrones (if that’s something you like). Be honest about your brand but don’t be boring. When posting about something that’s part of your business or job, share it with enthusiasm; if someone asks a question about it, answer it honestly but don’t oversell either—if they want more information they’ll ask!

Create your own hashtag.

Have you ever seen a hashtag that had no relevance to the campaign? Or one that was too long, difficult to read, and left you wondering what it could possibly mean? This is not the type of hashtag you want to use.

You’re going to have your own unique way of standing out on social media, so why not create a custom hashtag for your brand? It should be easy to remember and easy to spell. It should be short enough that people can easily type it in their messages or comment. It should be fun. And memorable! You don’t want someone scrolling through their feed and seeing something else when they look at your post! Make sure this is unique as well; otherwise there will be confusion amongst other campaigns using similar hashtags (which may cause users to click on another post without realizing it).

Engage with others if they’re engaging with you!

When you receive a comment on your account, respond! Whether the comment is positive or negative, it’s important to acknowledge the person who took time out of their day to give you their thoughts.

Responding to comments will help build relationships with people who interact with your content and get them excited about continuing the conversation. It can also give you an opportunity to:

  • Build loyalty by answering questions related to what you do (or don’t do) well
  • Address issues head-on before they become bigger problems
  • Inspire followers by taking feedback and suggestions into consideration

Do something unexpected on social media.

What this means is that you need to do something unexpected on social media. That could mean being funny, or it could mean being informative. It could also be anything in between those two extremes (like relatable and inspirational). But whatever it is that you do, it should be unique enough to set you apart from everyone else on social media.

If you want a great example of this, look no further than our friend Taylor Swift! She’s one of the biggest stars in the world right now and she uses her Instagram account creatively while also keeping things authentic:

Post regularly — but don’t overdo it.

I’m sure you’ve heard the phrase “Content is king.” It’s true—the more content you have, the better. But as with everything else in life, moderation is key here.

Posts that are too frequent can be annoying to users and make your page look spammy or desperate for likes — especially if they’re not related to anything going on in your profile picture or cover photo. Posts that are too infrequent can frustrate fans who want to stay up-to-date with what’s going on with their favorite brands and businesses.

In order for your content to be effective in standing out from the crowd, you’ll want to find a balance between posting too often (and being annoying) and posting too rarely (and being invisible).

There are many ways to stand out in social media, and they all require some creativity and time investment.

In today’s digital world, social media is no longer just a place to share information. It can serve as a platform for connecting with others and sharing your story. You can use it to build your brand, promote your business and make money.

As you can see, there are many ways to stand out on social media—and they all require some creativity and time investment!

Conclusion:

Following these tips will help you get on the right track to standing out on social media. Remember that social media is a dynamic environment, and it’s always changing. What works today might not work tomorrow. Be willing to experiment with new strategies, and keep trying until you find what works for you!

How to Save Money by Organizing Your Life

Organizing your finances will make you better at making spending choices. Organizing your purchases will help you deal with personal debt. Generating wealth is not always about having the most assets or money to spend. Sometimes analyzing your assets and planning for their future use pays off in an unexpected way. A lack of organization can harm your finances as much as being short on cash.

How you are potentially losing money because of disorganization.

Duplicate Items

You may have purchased duplicate items because you can’t find what you need when your need it OR you don’t even know you have it.

Late fees

23% of adults say they pay late fees because they can’t find the bills. How many late fees have you paid in the last year?

Excess Stuff

Just looking around your house, I bet you can see things you no longer use, or in reality, never used. How many hundreds of dollars are represented in your stuff?

Subscriptions

Do you have more than one streaming service subscription? Now, how often do you really use them?

Eating Out

This is an easy way to get food on the table, but it is definitely not the healthiest or the best financial decision.

What you can do starting TODAY

Go on a treasure hunt

Put like items together and see what duplicates are lurking. Visit your storage unit and make a plan to eliminate your dependence on this space.

Become more mindful of your future purchases.

You could even create a 30-day list and see if you still want the item(s) after 30 days. This reduces the spontaneous buying that is so easy to get caught up in.

Create a meal plan

One week I spent $30 on groceries because I already had most of the items at home. If I didn’t have a list or a meal plan, I would have certainly spent more than that!

Take really good care of your stuff

This includes your car, lawnmower, computer, sports equipment, children’s toys, etc. For example, it costs less to replace a spark plug and air filter every year than to buy a lawnmower every 3 years.

If your own peace of mind wasn’t enough to motivate you, maybe knowing there is a direct financial benefit to getting organized will do the trick!

Other financial benefits of organizing your life:

Make money on the items you are willing to sell. Have more time to spend on money-generating activities such as starting your dream business or pursuing a higher-paying job.

Have more time and energy to devote to your own self-care for better emotional and physical health.

More time and energy to explore free and active hobbies such as walking, yoga, library trips, journaling, biking, etc.

You may feel like money is a topic that has nothing to do with your life. However, it’s important to not think this way as personal finance has a huge impact on every aspect of your life. Regardless of your financial situation, whether you’re looking to make more money or trying to save money, it’s worth staying organized. It is crucial that you make financial organization a priority in your life. This will allow you to get a better understanding of the different aspects of your finances, create more wealth, and keep it over time.

If you need any financial help or advice, check out Ingram Taxes. They offer FREE Financial Consultation and FREE BUSINESS CHECK-UPs, and credit repair assistance, 24/7.

 Call or text 866-824-1440 to join the Ingram Taxes Club or visit www,ingramtaxes.com to know more about the services they offer.

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4 Key tips to Get Better With Your Money

Get a Better Financial Mindset

You need to work on your mindset to succeed financially. Keep a journal, read books, watch motivational videos, or get a mentor.

Define Measurable Goals

Make sure your goals are measurable. Break down your big goals into small, easily digestible chunks so you don’t get overwhelmed

Prepare Your Financial Plan

Then, set up a plan for allocating funds to each of your goals based on the priority you have assigned to them

Budgeting is Your Friend!

If you want to get better with money, you have to love it. A budget helps you track your spending and income.

If you want financial tips and information regarding your taxes, 📩 text 866-824-1440 to join the Ingram Taxes Club. they will answer any financial questions you have.

Need someone to answer business credit questions? Book a FREE consult on ingramtaxes.com.

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7 Ways to Increase your Income

You’re building your career and figuring out your future; amidst these processes, it’s likely that you’re encountering some periods where opportunities to make a little extra money would come in handy. Have you been saving up to buy something expensive, like a car or a house? Or maybe you simply want to have an emergency fund in place. Whatever your goals, there are lots of ways to save more on your budget by looking for ways you can make some extra money. Here are seven ways to increase your income.

Side Business

With a side business, you have another source of income. While it won’t make up for the loss of a lucrative day job, it can go a long way toward helping you as you look for another job. Plus, you can use the extra income to build up your emergency fund for just these situations.

Voiceover Work

Voiceover work is a way to make extra money by having your voice recorded.

How to Make Money at Home Using Your Voice

  • Voice Overs for Videos. One of the most popular at-home jobs using your voice is to voice over for videos.
  • Voice Overs for Commercials. Voicing commercials is another way you can make money at home using your voice.
  • Sell Radio Ads.
  • Create Audio Books.

Make money from your hobbies

If you do something you love, it can be turned into a new stream of income.

Here are 12 Profitable Hobbies that make money

  • Writing
  • Illustration and design
  • Music
  • Cooking
  • Gardening
  • Photography
  • DIY crafts
  • Comedy
  • Coffee
  • Memberships
  • Brewing beer
  • Gaming

Share your Ride

You can apply for Uber or other rideshare companies if you have a reliable vehicle and a good driving record.

Sell clothes online

The way to bring in extra money is by listing your old clothing on an online platform like Poshmark.

Online Surveys

Many companies are hiring people to answer surveys, so you can increase your income by doing them.

Share skills

Suppose you have any unique skills. You can share your skills online like Upwork, Fiverr, and others to increase your income.

Don’t forget to like, share and comment.

5 Tips For Running A Successful Online Business

The ability of e-commerce to connect you directly with your customers makes it the perfect place to promote various products and services. This really comes into the spotlight due to COVID-19’s influence on this generation. Starting a business online can feel intimidating at first, Given a large amount of competition in the market, it is important to carefully evaluate your strategy and follow certain steps (listed below) to ensure that you take full advantage of the enormous benefits available in e-commerce.

Organize Your Web Assets

This extends much further than just organizing your business. Your web assets are everything from your website to your social media profiles to your hosting account. These need to be in order.

Stay On Top of the Latest Trends

The online world is one that is constantly changing and evolving. It evolves faster than anything you’ll see in the real world. Furthermore, you’ll see social media trends evolving all the time.

Listen to your loyal customers

Listening to customers gives you valuable feedback

After all, the best business decisions are based on concrete data, not guesses or estimates. You want to understand how your customers really feel about the product or service you deliver. Use this feedback to guide your business and marketing decisions.

Protect Your Brand’s reputation

  • Define your brand’s journey. …
  • Take good and positive action to build trust. …
  • Leverage three to four social media platforms to boost your brand’s likability and brand engagement efforts. …
  • Believe in your brand’s purpose and growth potential. …
  • Have fun and stay positive. …
  • Perception is powerful.

Hire the right employees

A bad performing employee will negatively impact the other employees they are around, could drive down sales, and could cost a business a lot of unnecessary expenses. By hiring the right person – the business will move in a positive direction and will become more successful in the future.

Do you need help or advice in setting up your online business? Whether you need a website click funnel created, business structure, bookkeeping, help with your business credit, or even on getting your own virtual assistant.

Take advantage of this FREE business check-up.

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5 Ways to Increase your Reach

Has your engagement dropped?

YOU ARE NOT ALONE. Many others are feeling the pain of lower reach on posts. But these tips may help!

CREATE A HOOK

The first slide in your carousel or the headline of your post can make all the difference. Think of those items as an email subject line that would entice a subscriber to open the email!

ENTERTAIN

People are not on Social Media to get pitched products every few posts. Mix it up and find ways to surprise and delight your audience.

ENCOURAGE

Share an inspirational story or a favorite quote that impacted you in a low moment. You never know how it may encourage others.

EDUCATE

Go behind the scenes, share a tutorial, or post an industry tip that will help your audience save time.

CALL TO ACTION

End each post with some type of “call to action”. Let your audience know what the next step is!

LET’S RECAP

  • Hook
  • Entertain
  • Encourage
  • Educate
  • Call to Action

One of the best ways to implement these steps is by getting a Social Media Manager to manage your online platforms and keep track of your online presence and engagement.

Get your own Virtual Assistant today!

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How to build a brand online

Business vs. Brand

Business and a brand are two different things. They may sometimes be used interchangeably but they are pretty different for entrepreneurs.

Business refers to the main purpose of a company, whereas branding is about generating value through the perceptions in people’s minds. It’s easy to see that a business is a company that sells a product. A brand is the way it presents itself, with its tone of voice, branding, and lifestyle. A brand is the business’s identity. It’s the part of the business that connects to the customers and builds lifelong connections.

Now that you know the difference between a business and a brand and why you need to be a brand, here’s how you can build a brand online to ensure longevity with your business.

(Get a free small-business check up here)

Step 1: Get the basics right

This is where you’ll need to focus on getting the basics right if you want your company to grow. The basics of building a brand are:

  • Your why

—why does your business exist, and what is its purpose? Why are you doing what you’re doing and how does it matter to the world around you?

  • Mission statement

—What does your business promise to the customers? What is the mission of your brand? Why should people be interested in you?

  • The tone of voice

—How do you communicate with your customers—are you cheerful or serious? Casual or luxurious? Your language and tone matter when it comes to brand building, so spend the time honing your voice and what words you’re going to use when talking to your audience.

  • Visual branding

—There’s plenty of research that shows how colors can have a significant impact on how something is perceived. Younger generations are willing to pay more attention to the visibility and aesthetic aspects of products than older people, who usually focus more on the price. If you look at the success of makeup brand Glossier, a huge part of their success has been due to the careful packaging and branding of their products, as well as the dusty-pink color which is now known as Glossier pink.

  • Digital assets

—Digital assets include your landing pages, sales pages, and most importantly, your website. You have 0.5 seconds to make an impression on a person who first stumbled upon your website. Make sure that you manage your website well enough to attract high-quality clients.

Step 2: Be consistent

Building and maintaining consistency as a business is crucial. The key to success is showing up every day and doing what you do best. For this reason, it’s important that consistency is key if your brand is a top priority. Customers appreciate consistent branding over social channels and media. And research shows brands that are consistent seem to increase their revenue by 33%.

Showing up on your customer’s feeds consistently helps the customers to get to know your brand better. This, in turn, builds trust with them. Building trust is important because most customers need to trust the brand before they buy.

There are two ways you want to make sure your brand is consistent:

  • Showing up regularly for your customers and delivering on your promise
  • Visual brand consistency

Step 3: Choose your marketing channels

Marketing is essential to building a brand’s identity. When you start out, you might feel compelled to be on all the different platforms but it could be more prudent to instead start small and work your way up. It’s best to focus your efforts on two platforms. This will depend on the type of content you’re producing and where your audience hangs out. If you’ve done market research, then you’ll know where to reach them.

Set up your profiles, optimize them, and create a content strategy that will help you make connections with your target audience. This way, you’ll be present and consistent.

Step 4: Establish your presence as an expert in your niche

Fifty years ago, nobody cared who was behind the wheel, who was the driving force of a business. The change to 2021 means that customers care about the person behind the business and this provides an opportunity for you to be a real expert.

This can open up new opportunities. If you’re developing your own personal brand and becoming an expert in your field, you should build a network of experts to help each other grow. You’ll also want to dip into the audiences of some of those experts in order to get your message out there.

As a side business, you can jump on podcasts of people in your niche and guest blog on other websites. Let people know that you’re available to help them anytime with some insightful advice! If you do have a website with a blog, then allow guest blogs to be posted as well. This will build connections and cross-promoting between your audiences. There are many ways you can become an expert in your niche and build relationships with others. You just have to be willing to put yourself out there.

Step 5: Create a community

Your team of brand ambassadors will be the ones who are most interested and invested in your success. When you’re planning how to grow your presence online, think about building your community around your brand.

Building a strong community around your brand will allow you to do more with your business in the future. Imagine if you were able, by creating one social media account, to eventually release new content on a variety of other platforms, while attracting new followers to the things you have and do.

Building a brand takes a little extra work, but when it comes to a business that lasts, the input yields a high reward.

Would you like to make sure you are building your brand efficiently?

One of the best ways to build your brand is by getting a Social Media Manager to manage your online platforms and keep track of your online presence.

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Tips for Success in Starting a Small Business

Starting a small business is a massive but rewarding undertaking. Part of starting a small business is doing things in a way that makes the most sense to you, but a little guidance can help as well. Consider these tips for starting your own company and incorporate them as needed:

Start with a simple business plan and grow it as needed

One of the first things you should do as a small business owner is to develop a business plan. It’s vital that you develop this essential document to steer future work and hold yourself accountable, but it’s also important to not go too in-depth during the early stages of developing your concept.

Recognize your strengths and weaknesses

Every small business owner has certain skills, abilities, knowledge and experience that give them an edge when it comes time to build up a business and start operating it.

Understand your target customers and existing market

It’s possible to develop an excellent business concept and deploy it in the wrong area. That’s why it’s important to understand the area in which you want to start your small business as well as your target customers.

Focus on something you have a passion for

Having a passion for something doesn’t necessarily mean it’s your all-time favorite activity or type of business. It does mean that you won’t quickly grow tired of running that type of business, that parts of it appeal to you and, ideally, you can use some combination of existing knowledge or skills

Don’t be afraid to ask for help

Even when a business is on the right track, unexpected issues and chances for growth and improvement can quickly pop up. Addressing these problems and opportunities is critical for long-term stability and prosperity.

Would you like to make sure your business is operating efficiently? Whether you need a website click funnel created, business structure, bookkeeping, help with your business credit, or even on getting your own virtual assistant.

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