How to build a brand online

Business vs. Brand

Business and a brand are two different things. They may sometimes be used interchangeably but they are pretty different for entrepreneurs.

Business refers to the main purpose of a company, whereas branding is about generating value through the perceptions in people’s minds. It’s easy to see that a business is a company that sells a product. A brand is the way it presents itself, with its tone of voice, branding, and lifestyle. A brand is the business’s identity. It’s the part of the business that connects to the customers and builds lifelong connections.

Now that you know the difference between a business and a brand and why you need to be a brand, here’s how you can build a brand online to ensure longevity with your business.

(Get a free small-business check up here)

Step 1: Get the basics right

This is where you’ll need to focus on getting the basics right if you want your company to grow. The basics of building a brand are:

  • Your why

—why does your business exist, and what is its purpose? Why are you doing what you’re doing and how does it matter to the world around you?

  • Mission statement

—What does your business promise to the customers? What is the mission of your brand? Why should people be interested in you?

  • The tone of voice

—How do you communicate with your customers—are you cheerful or serious? Casual or luxurious? Your language and tone matter when it comes to brand building, so spend the time honing your voice and what words you’re going to use when talking to your audience.

  • Visual branding

—There’s plenty of research that shows how colors can have a significant impact on how something is perceived. Younger generations are willing to pay more attention to the visibility and aesthetic aspects of products than older people, who usually focus more on the price. If you look at the success of makeup brand Glossier, a huge part of their success has been due to the careful packaging and branding of their products, as well as the dusty-pink color which is now known as Glossier pink.

  • Digital assets

—Digital assets include your landing pages, sales pages, and most importantly, your website. You have 0.5 seconds to make an impression on a person who first stumbled upon your website. Make sure that you manage your website well enough to attract high-quality clients.

Step 2: Be consistent

Building and maintaining consistency as a business is crucial. The key to success is showing up every day and doing what you do best. For this reason, it’s important that consistency is key if your brand is a top priority. Customers appreciate consistent branding over social channels and media. And research shows brands that are consistent seem to increase their revenue by 33%.

Showing up on your customer’s feeds consistently helps the customers to get to know your brand better. This, in turn, builds trust with them. Building trust is important because most customers need to trust the brand before they buy.

There are two ways you want to make sure your brand is consistent:

  • Showing up regularly for your customers and delivering on your promise
  • Visual brand consistency

Step 3: Choose your marketing channels

Marketing is essential to building a brand’s identity. When you start out, you might feel compelled to be on all the different platforms but it could be more prudent to instead start small and work your way up. It’s best to focus your efforts on two platforms. This will depend on the type of content you’re producing and where your audience hangs out. If you’ve done market research, then you’ll know where to reach them.

Set up your profiles, optimize them, and create a content strategy that will help you make connections with your target audience. This way, you’ll be present and consistent.

Step 4: Establish your presence as an expert in your niche

Fifty years ago, nobody cared who was behind the wheel, who was the driving force of a business. The change to 2021 means that customers care about the person behind the business and this provides an opportunity for you to be a real expert.

This can open up new opportunities. If you’re developing your own personal brand and becoming an expert in your field, you should build a network of experts to help each other grow. You’ll also want to dip into the audiences of some of those experts in order to get your message out there.

As a side business, you can jump on podcasts of people in your niche and guest blog on other websites. Let people know that you’re available to help them anytime with some insightful advice! If you do have a website with a blog, then allow guest blogs to be posted as well. This will build connections and cross-promoting between your audiences. There are many ways you can become an expert in your niche and build relationships with others. You just have to be willing to put yourself out there.

Step 5: Create a community

Your team of brand ambassadors will be the ones who are most interested and invested in your success. When you’re planning how to grow your presence online, think about building your community around your brand.

Building a strong community around your brand will allow you to do more with your business in the future. Imagine if you were able, by creating one social media account, to eventually release new content on a variety of other platforms, while attracting new followers to the things you have and do.

Building a brand takes a little extra work, but when it comes to a business that lasts, the input yields a high reward.

Would you like to make sure you are building your brand efficiently?

One of the best ways to build your brand is by getting a Social Media Manager to manage your online platforms and keep track of your online presence.

Get your own Virtual Assistant today!

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8 Reel Ideas without Showing your Face

Creating more video content is one of the best ways to boost engagement and reach on Instagram. Especially if you are doing organic marketing. But if you are like me, or a lot of people in the community, you may find it difficult to be in front of the camera. Here are some different video ideas you can use for video content, without having to be on camera.

UNBOXING

Create a video of recently purchased products or UNBOXING of your products.

SLIDESHOW

Create a reel slideshow using your own photos with trendy music.

VOICEOVER

Use stock videos, add soft music, and share your message by doing a voiceover.

CREATE ANIMATION

Explain a concept through ANIMATED VIDEOS.

BEFORE AND AFTER

Utilizing photos of the before and after of your product or service, whatever it is that you do.

TIMELAPSE

With creative filming and video editing techniques, show a time-lapse of a product or service. Showing when it started to when it ended.

SCREEN CAPTURE

Record a video tutorial or documentary capturing your screen. Add music or a voiceover.

WHITEBOARD EXPLAINER

Explain a concept using whiteboard animation to make it more interesting.

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Tips for Success in Starting a Small Business

Starting a small business is a massive but rewarding undertaking. Part of starting a small business is doing things in a way that makes the most sense to you, but a little guidance can help as well. Consider these tips for starting your own company and incorporate them as needed:

Start with a simple business plan and grow it as needed

One of the first things you should do as a small business owner is to develop a business plan. It’s vital that you develop this essential document to steer future work and hold yourself accountable, but it’s also important to not go too in-depth during the early stages of developing your concept.

Recognize your strengths and weaknesses

Every small business owner has certain skills, abilities, knowledge and experience that give them an edge when it comes time to build up a business and start operating it.

Understand your target customers and existing market

It’s possible to develop an excellent business concept and deploy it in the wrong area. That’s why it’s important to understand the area in which you want to start your small business as well as your target customers.

Focus on something you have a passion for

Having a passion for something doesn’t necessarily mean it’s your all-time favorite activity or type of business. It does mean that you won’t quickly grow tired of running that type of business, that parts of it appeal to you and, ideally, you can use some combination of existing knowledge or skills

Don’t be afraid to ask for help

Even when a business is on the right track, unexpected issues and chances for growth and improvement can quickly pop up. Addressing these problems and opportunities is critical for long-term stability and prosperity.

Would you like to make sure your business is operating efficiently? Whether you need a website click funnel created, business structure, bookkeeping, help with your business credit, or even on getting your own virtual assistant.

Take advantage of this FREE business check-up.

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BUSINESS HACK 101: 5 PAINFUL TASKS YOU CAN DELEGATE TO A VA

Each day brings a set of tasks that needs to be accomplished. May it be personal or professional, we all carry around little to-do lists in our heads that generally dictate how our day will go. As a business owner, you need to know how to delegate certain tasks to help you focus on things you should be doing to grow your business. Here’s a list of tasks you can outsource or delegate to a Virtual Assistant.

Administrative Tasks

These repetitive daily tasks may not have a significant impact on your business’ growth but they are needed to keep things running smoothly. These are also time-consuming and can distract you from doing the more crucial tasks needed in your company. Most business owners outsource this through Virtual Assistants (VAs). These remotely-based skilled professionals can perform a variety of administrative tasks such as:

  • Data encoding
  • Data organization
  • Report generation
  • Online researching
  • Powerpoint presentations
  • Template and forms creation
  • Personal calendar management
  • Email maintenance (subject to your guidelines)
  • Project management tasks

Content Writing

Writing takes a lot of time and research. Although ideas are a dime a dozen, the way you communicate it will be the main thing that will differentiate you from the rest. Online marketing involves a huge amount of writing from blogs, social media posts, emails, etc. You need writers who can come up with interesting articles and punchy lines that involve the following but are not limited to:

  • Blog creation
  • Proposal writing
  • Copywriting
  • Guest blogging
  • Article rewriting/spinning
  • SEO writing
  • Ebook writing
  • Marketing-related articles (newsletters, promotional emails, etc.)

The pool of writers available for you is just as good and qualified as your native English writers. Not to mention that you can get them at a significantly lower hourly rate. Who knows? You’re probably a click away from your personal wordsmith across the globe!

Graphic and Web Design

These tasks require a specific skill set and some degree of experience. Delegating these designing tasks can help you focus on the ideas you want for your site or other marketing collateral while letting your designers come up with studies for you. Creativity has no limits but it also comes with a price tag. By outsourcing these design tasks, you can save a lot of time and money, too.

  • Logo design
  • Brochure creation
  • Site design (banners, headers, and sidebars)
  • Flash presentation
  • Newsletter layout
  • Sales and marketing collaterals design

SEO Marketing

Online marketing is a lot of ground to cover. One of its most valuable aspects is SEO marketing. You need people who can execute and maintain this for you. Search Engine Optimization (SEO) helps your ranking in Google, Yahoo!, and Bing. High-quality content coupled with SEO management results in increased site traffic and ranking. Having a delegated VA doing this for you will help you to be consistently ahead of the SEO game. With constant monitoring and management, your business can thrive with the help of these outsourced online tasks:

  • Site optimization
  • Keyword backlinks or link building
  • Webmaster supervision
  • Sitemap submissions
  • Social bookmarking and tracking (Reddit, Stumble Upon, Digg, etc.)
  • Traffic and ranking reports
  • Forum moderation

Social Media Management

With most of your clients glued to social media, the need to be active and interactive is more crucial than ever. Social media involves real-time communication with your customers. You need to be able to monitor the latest buzz and the trending news in order to determine its effects on your business or target market. Having said that, you need someone who will devote her time and energy to managing your social media accounts. It will be too much load to pass it on to your marketing personnel who probably already have their hands full. Your social media VA can help you cover the following tasks:

  • Manage Twitter posts
  • Monitor retweets, mentions, and replies
  • Facebook page management
  • Monitor likes and shares
  • Reply to comments
  • Consolidate complaint reports
  • Post scheduling and curating
  • Content promotion

It wouldn’t be long before the Internet totally changes the dynamics of our workforce. With outsourcing leveling the playing field of the global work industry, we see the rise of mixed teams collaborating both in-house and remotely.  The need for smart delegation is the game-changer in this ongoing work shift. Outsourcing these tasks and more will help you increase your productivity, spend your resources wisely, focus on maximizing your business’ potential, and ultimately, usher in its growth.

Need help delegating? Get your own Virtual Assistant today!